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Purplebricks Review 2024

Introduction to Purplebricks

Purplebricks, established in 2012 and headquartered in Solihull, UK, is a prominent hybrid estate agency specializing in providing efficient and cost-effective home sale solutions. By combining online technology with local property experts, Purplebricks offers a reliable alternative to traditional real estate services, catering to homeowners looking to save on fees while still receiving professional support. The company is known for its transparency, innovative approach, and customer-centric focus, making it a trusted name in the property market. Purplebricks aims to simplify the home selling process, ensuring fair value and a seamless experience for sellers. By leveraging online platforms and reducing overhead costs, Purplebricks provides homeowners with a modern, affordable, and efficient way to sell their properties. Their commitment to combining technology with personal service has solidified their reputation as a go-to solution for property sales.

Purplebricks Business Model Explained

Purplebricks operates by offering a flat-fee service that combines the convenience of online property listings with the expertise of local property agents. Upon receiving an initial inquiry, Purplebricks assigns a dedicated local property expert to conduct a thorough property valuation based on current market conditions, the property's condition, and its location. The property is then listed on major online property portals, ensuring maximum exposure. Purplebricks' model allows homeowners to manage their sale online, including scheduling viewings and receiving feedback, while also benefiting from professional support and negotiation services. This model ensures a transparent and efficient process with no hidden fees or obligations, allowing homeowners to save on traditional estate agent commissions. The ability to sell properties at a lower cost while still achieving market value further enhances their appeal, providing homeowners with a cost-effective and reliable selling option. Additionally, Purplebricks offers continuous support throughout the transaction process, addressing any concerns and ensuring a smooth and transparent experience.

Customer Review and Experiences with Purplebricks

Customer feedback for Purplebricks is generally positive, with many homeowners praising the company’s cost-effective and efficient service. Reviews frequently highlight the convenience of managing the sale online, with access to real-time updates and scheduling viewings at their convenience. Customers appreciate the professionalism and clear communication from Purplebricks’ local property experts, which helps to alleviate the stress typically associated with selling a home. Some feedback indicates that the flat fee, regardless of sale success, may be a disadvantage compared to commission-based models, but this trade-off is often considered acceptable for the overall savings and convenience provided. Overall, the majority of reviews reflect satisfaction with the straightforward and transparent process, emphasizing the value of a modern and affordable home-selling experience. Customers often express relief at avoiding the high fees and prolonged timelines of traditional estate agents, highlighting the effectiveness and innovation of Purplebricks’ approach. The emphasis on customer satisfaction and cost efficiency makes Purplebricks a trusted choice for many sellers.

Pros and Cons

Pros (Strengths) Cons (Weaknesses)
✔️Cost Efficiency: Purplebricks offers a fixed fee structure, which can be more cost-effective than traditional commission-based fees. ❌Service Quality: Some customers have reported inconsistent service quality, with varying levels of agent responsiveness and support.
✔️Convenience: Their online platform allows for easy management of the selling process, including booking viewings and receiving offers. ❌Valuation Concerns: Initial valuations may not always align with market conditions, potentially leading to price adjustments later in the process.
✔️Customer Control: Sellers have more control over the process, including setting viewing times and negotiating directly with buyers. ❌Limited Personalisation: The online nature of the service can lack the personal touch and tailored advice that traditional estate agents provide.
✔️Wide Reach: They have a strong online presence, which helps in reaching a larger audience of potential buyers quickly. ❌Payment Structure: Fees are due upfront or upon listing, which can be a financial burden if the property takes longer to sell.
✔️Transparency: Clear and transparent pricing structure with no hidden fees, helping sellers budget effectively. ❌Customer Perceptions: Some customers feel the fixed fee model may not incentivize agents to work as hard to get the best price for the property.

UPSTIX vs. Purplebricks

Transaction SpeedUPSTIX can give an instant cash offer and close sales as quickly as 7 days.Purplebricks typically completes transactions within 8-12 weeks, though delays can occur.
Customer Service QualityHigh-quality, personalised service with dedicated account managers.Generally positive, but some customers report variability in service quality.
Pricing TransparencyNo hidden fees; competitive offers close to market value.Clear fee structure, but final offers can sometimes be lower than initial estimates.
Technological AdvantagesUPSTIX is the only company offering automated cash offers and auto valuations due to its wealth of data and advanced technology.Uses some technology, but relies more on traditional methods and manual valuations.
Unique FeaturesBlend of traditional and modern techniques, providing flexibility in sales approaches.Offers a straightforward service aimed at quick sales but lacks innovative features.

Verdict and Recommendations: Purplebricks vs UPSTIX

When comparing Purplebricks with UPSTIX, potential sellers should evaluate their priorities regarding cost, speed of sale, and potential sale price. Purplebricks is ideal for those seeking a cost-effective service with professional support, offering flat-fee pricing and the convenience of online management combined with local expertise. This is particularly beneficial for sellers looking to save on traditional estate agent fees while still achieving market value. Conversely, UPSTIX might be more suitable for sellers needing a quick, stress-free transaction, offering rapid cash offers and completions within weeks. Sellers should consider their specific needs and financial goals when choosing between Purplebricks and UPSTIX. The decision should be based on whether cost savings or speed and convenience are more critical to the seller’s circumstances. For those prioritizing affordability and professional support, Purplebricks provides a reliable solution with modern technology and local expertise. Conversely, sellers prioritizing a swift and certain sale might find UPSTIX’s approach more advantageous, as it allows for quick transactions and minimal hassle.


What is the average time it takes to sell a house with Purplebricks?

The average time to sell a house with Purplebricks varies depending on market conditions and the property's specifics, but their efficient online platform and extensive market exposure often lead to timely sales. Purplebricks’ combination of online tools and local expertise helps expedite the selling process.

How does Purplebricks determine the offer price for a property?

Purplebricks determines offer prices through a thorough valuation process conducted by local property experts. This assessment considers current market conditions, the property’s location, and its overall condition, ensuring a competitive and fair pricing strategy aimed at achieving the highest possible sale price for the homeowner.

Are there any fees involved with using Purplebricks for selling my home?

Yes, Purplebricks charges a flat fee for their services, which is payable upfront or upon completion, depending on the package chosen. This fee includes property valuation, listing on major property portals, and ongoing support from local property experts. There are no additional estate agent commissions, making it a cost-effective option for homeowners.

What makes traditional estate agents a viable option in today’s market?

Traditional estate agents offer benefits such as personalized service, extensive local market knowledge, and the ability to navigate complex negotiations. They can be valuable for sellers who are not under time pressure and aim to achieve the highest possible selling price. However, this method often involves longer timelines and higher costs, making it less suitable for those needing a quick sale.

What unique features does Purplebricks offer compared to competitors?

Purplebricks stands out with its flat-fee pricing, online management tools, and local property expert support. Their innovative hybrid model provides a cost-effective and convenient alternative to traditional estate agents, allowing homeowners to save on fees while still receiving professional guidance and achieving market value for their properties.

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Our aim is to simplify the process of selling your home by making it quick, certain and transparent.
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