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Rethinking Home Selling: Speed Over Price

Rethinking Home Selling: Speed Over Price

When it comes to selling a house, the traditional focus has been on getting the highest possible price. However, this mindset overlooks a crucial aspect of the real estate market – the value of time. Prioritising speed in selling your home can be more advantageous than holding out for the highest price.

The Hidden Costs of Aiming for the Highest Price

Often, homeowners believe that waiting for the highest offer is the best strategy. However, this approach has hidden costs. The longer a property stays on the market, the higher the risk of it losing its appeal to buyers, potentially leading to a lower final sale price. Additionally, prolonged periods on the market incur ongoing costs such as mortgage payments, maintenance, and taxes.

Aiming for the highest price can sometimes result in a paradoxical situation. As you wait for the perfect buyer willing to pay a premium, you might end up settling for a lower offer due to market fluctuations or changes in your personal circumstances. The quest for the highest price can turn into a lengthy and uncertain journey.

Fred Jones, COO of Upstix, on Market Realities:

"Setting a high asking price can result in sellers having to settle for less. This tendency fuels the broader structural problem in the UK’s housing market – that transactions take far too long. Rightmove’s measure of average asking prices was £362,143 in November 2023, representing a drop of 1.7 percent from the previous month. Meanwhile, the average sale prices were £284,950, meaning properties were initially priced 27 percent above what they ultimately sold for. This paradoxical situation often results in a lower overall price than had the property been priced realistically in the first place."

The Emotional Toll of a Slow Sale

Selling a home isn't just a financial transaction; it's an emotional journey. A prolonged selling process can add to the stress, uncertainty, and emotional burden, especially if you're relocating for a new job, dealing with personal issues, or facing financial constraints.

The emotional toll of waiting for the highest price can be draining. As days turn into weeks and months, homeowners often find themselves in a state of limbo, unable to move forward with their plans. This emotional strain can affect your overall well-being and quality of life.

The Benefits of a Quick Sale

Opting for a quick sale can provide several advantages:

  • Reduced Risk: A faster sale reduces the time for market fluctuations that might decrease your home's value. It's a proactive approach to mitigating risk.
  • Cost Savings: Minimising the time your property is on the market reduces ongoing costs. Mortgage payments, property taxes, insurance, and maintenance expenses can add up over time. A quick sale can lead to substantial savings in these areas.
  • Emotional Relief: A quick sale alleviates the stress and uncertainty of a drawn-out selling process. Knowing that your home is sold and your plans can move forward can bring immense emotional relief.
  • Flexible Timing: A faster sale allows you to have more control over your timeline. Whether you need to relocate quickly for a new job opportunity or want to free up capital for a new investment, a quick sale gives you the flexibility to make decisions on your terms.

Speed over Price

Fred Jones on the Power of Quick Sales:

"Upstix is offering savvy sellers a smarter way of moving... Properties took almost two months between coming onto the market and coming under offer – 22 days longer than in 2022. A quick sale with Upstix can significantly cut down this time, offering not just speed but also a level of certainty in the transaction."

Reframing the Narrative: Speed as a Positive Choice

It's essential to shift the perception of quick home sales. Rather than viewing it as a last resort, it should be seen as a proactive, smart decision that aligns with financial and personal goals. Emphasising the power of timing and the realities of fluctuating markets, a quick sale can often be more reflective of current market conditions.

A Quick sale, and being Under Offer, can sometimes give sellers an advantage in negotiations. Buyers who are motivated to act quickly can get others (e.g. onward sellers) willing to meet your terms.

Revolutionising Fast Property Sales with Upstix's 'Smart Sale'

At Upstix we're challenging the traditional real estate narrative by focusing on the benefits of fast home sales. We understand that every homeowner's situation is unique and offer tailored solutions that prioritise your goals and objectives.

"A barrier to using fast buying firms has historically been the low offers they make. Whilst Upstix does typically pay between 85-90% of market value, our latest product ‘Smart Sale’ solves this issue. If you sell to us – a process which can take as little as seven days – when we resell the property later on, if we get a good price for it we’ll share at least 60% of the profits made. Convenience doesn’t have to cost the earth."


Selling your home is a significant decision, and it's crucial to consider all aspects of the process. While securing a high sale price is important, the benefits of a quick sale - reduced risks, cost savings, and emotional relief - can outweigh the extra income from a higher offer. In today's fast-moving world, speed and efficiency in selling your home can be just as valuable, if not more so, than the price tag it carries.

By reframing the narrative around home selling and prioritising speed as a positive choice, homeowners can make informed decisions that align with their financial and personal goals. Embracing the modern consumer mindset of convenience, flexibility, and efficiency, Upstix are empowering homeowners to take control of their real estate journey and achieve their desired outcomes.

In the end, it's not just about the price; it's about optimising the entire selling experience for a brighter and more fulfilling future.

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